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MarTech Webinar

Your organization has invested a lot in your tech stack, but you're not getting the results you would like to see out of it. Sound familiar?

Make 2023 the year you finally put your tech stack to work for you. Watch our on demand webinar where Kathy Macchi and Jessica Fewless from Inverta will walk you through 5 keys to getting control of your tech stack and turning it into a high-functioning resource for your go to market team. 

Create your charter
This will provide focus for how you work with and prioritize your tech this year.

Assemble your teams
The Martech Council and Committee will help make your tech stack high functioning, and keep it that way.

Identify your priorities
You probably have more designs on your tech stack than you can achieve in one year. Identify the foundations and build from there. 

Audit your stack
Know all that is possible with your existing stack, to avoid acquiring redundant tech.

Create your roadmap
Start increasing the maturity of your use of tech, bit by bit, throughout the year. Make sure you are addressing the priorities you identified

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inverta-v-purpleInverta is a women-owned B2B firm comprised of experienced marketers who have built and delivered high-impact demand and revenue strategies for B2B brands. We partner with high-growth, mid-market and enterprise revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue.

Untitled design (2)-1 PathFactory is used by leading enterprise and mid-market B2B companies to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers.

demandbase-icon  Demandbase is the Smarter GTM™ company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions.

drift-icon Drift, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey.

sesndoso-iconSendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. It's trackable, it’s measurable, it’s scalable and it offers a better marketing ROI. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

outreach-icon Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline. From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase efficiency and effectiveness of all go-to-market activities and personnel across the revenue cycle. Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform.

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