Introducing the ABM Starter Pack, the easiest way to launch a successful ABM program with measurable ROI
Take your first steps toward a new revenue-generating strategy.
If you're a marketing leader at a B2B SaaS company, you know your marketing team is being stretched thinner than ever.
You need to find new ways to generate pipeline that doesn’t require a huge investment of internal resources. But you also want to make sure that whatever solution you choose will be effective—and that it will actually generate ROI.
With the ABM Starter Pack, we've got you covered!
We'll provide everything you need to launch (or accelerate) ABM the right away, including:
A custom ABM charter to align your executives and stakeholders on your ABM “north star”
Messaging to address your buyer’s pain points at every stage of the account journey
Multi-channel campaign design optimized for your target accounts
Launch support to bring your pilot to market in less than 3 months
Template to scale your future ABM programs
The ABM Starter Pack also includes:
4 month trial of PathFactory: Custom content experiences for your audience, featuring content performance analysis and insights
4 month trial of Demandbase: Intent-based advertising to target the people most likely to purchase from you
Initial setup of both systems, including ongoing admin and optimization also provided by Inverta
The ABM Starter Pack will help you turnkey your ABM efforts so that they're low-risk and high-impact—with measurable results from day one of launch.
Resources
ABM Readiness ebook In this eBook, we examine the common reasons why ABM strategies fail, as well as 6 checklist items that’ll help you prepare for a successful ABM strategy and execution.
Martech Masterclass Technology is core to an ABM strategy. Follow along with the Martech Masterclass series to gain inspiration for how to put your technology to good use.
Procore case study ~75% of outbound pipeline came from Procore’s ABM program, just 18 months after embarking on its ABM journey. Discover how they generated meaningful results in this case study.
