ABM Experts Share
Secrets to Fast Revenue
You need a better way to drive growth. You need ABM.
Not sure if ABM is right for your organization? Unclear how to get started? Overwhelmed even thinking about adopting new ABM technology to power your program?
It’s time to break out of the analysis paralysis!
Join us on July 26th at 10:00 am PT to put all those fears to rest. We’ll show you how the right ABM approach is practically guaranteed to win you new pipeline opportunities in less than 6 months.
Hear from leaders at Inverta, Demandbase, and PathFactory and learn:
- The critical factors that determine ABM success
- The vital role of content intelligence in optimizing ABM
- The fastest path to launching a revenue generating ABM program
- How to ensure ABM is cost effective and delivers ROI
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SPEAKERS
Amy Vosko
VP of Revenue Marketing at PathFactory
Amy has over 25 years of experience in martech and ad tech. She has held positions in both sales and marketing departments, making her experience and perspective unique to many of her peers.
She is the VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence. Amy is a results-driven marketing leader who drives revenue growth and creates successful marketing strategies. In addition to aligning Go-To-Market teams, her expertise lies in building high-performing Demand and ABM teams as well as Business Development teams. Amy has held leadership roles at several other well-known organizations like Getty Images, The Trade Desk, Bluecore, and Madison Logic before joining PathFactory.
Jennifer Hughes
Director, Digital Success at Demandbase
After a decade-long career in law and starting a family (three kids in four years), Jennifer eventually came up for air and turned her sights to the marketing world.
As the head of Digital Marketing with Demandbase since early 2021, Jennifer’s directive was to be Customer Zero of Demandbase. She has been compiling the data, insights, and learnings ever since in order to share all the strategic best practices for B2B Advertising.
Jennifer has recently transitioned to Director of Digital Success, a role which focuses more on client-facing engagement and sharing those insights with the greater Demandbase community of customers. She is delighted to be part of the team here that empowers clients to succeed and drive revenue growth through inarguably effective and truly scalable account-based advertising.
Jessica Fewless
Director of Partnerships at Inverta
Jessica is Director of Partnerships at Inverta, a B2B Marketing Services firm focused on “Making Good Strategy Happen”. With over 20 years of B2B marketing experience, Jessica has built her career on driving transformational change within her own organization and for B2B marketers more generally. Prior to Inverta, she spent 7 years at Demandbase helping to build the category of Account-Based Marketing, including authoring an ABM certification program that has certified more than 5,000 marketers, as well as the book Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. In addition to ABM, Partnerships and Partner Marketing have been a passion of hers for the last 15 years where she’s led teams at Demandbase, Adobe, Autodesk and now Inverta.
