5 Ways to Succeed with AI in Marketing:
Practical campaign development and execution uses

🗓️ Date:  Wednesday, January 31st
⏱️ Time:  1:00PM ET / 10:00AM PT

Innovative marketing leaders should be at the forefront of exploring new technologies to gain a competitive edge and drive digital transformation. This webinar delves into the impact of generative AI on marketing practices, and outlines how teams can make use of today’s tools to create higher performing campaigns by analyzing competition, identifying key personas, and creating testable content in multiple formats.

Why Marketing Leaders Should Attend

• This webinar is both exploration of use cases and a strategic guide for CMOs, VPs of Demand Generation, Content Creators, and other marketing leaders. It highlights the critical role of quality data, the art and skill of prompt engineering, and the tactical execution informed by data. Attendees will gain insights into leveraging “test and learn” methods for continual improvement and staying ahead in a rapidly evolving landscape.
• Join us to explore how generative AI is creating a new playing field for innovative, agile marketing teams.

Presenters

• Kathy Macchi, EVP Innovation, Inverta
• Brian Schmid, Senior Consultant, Inverta
• Christine Polewarczyk, SVP Product Marketing and Research, Pathfactory

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