---
title: Martech Masterclass Series - 8/17 - Webinar - Master the Art of the TRM-webinar
description: If you don’t start with the right accounts for your marketing programs, you can’t expect to hit your goals. Join us to find out the ABC’s of TRM
image: https://go.inverta.com/hubfs/August%20Webinar%20preview.png
---

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![Screen Shot 2023-04-01 at 8.38.51 AM](https://go.inverta.com/hubfs/Screen%20Shot%202023-04-01%20at%208.38.51%20AM.png "Screen Shot 2023-04-01 at 8.38.51 AM")

Webinar: Unlock Success in 2024 - Master the Art of the Total Relevant Market

Available on Demand

As you gear up for 2024 planning, setting the right foundations is key to achieving your revenue goals. One vital foundation is defining your Total RELEVANT Market. While we often talk about the Total ADDRESSABLE Market, it's essential to differentiate the prospects that align with your organization and drive sustainable growth from those that do not.

Defining and operationalizing your Total Relevant Market can transform your approach to revenue generation. But how do you identify it, and how do you put it into action?

Join us for an engaging webinar led by Lindsay Cordell, Partner at GTM Partners. We’ve gathered industry experts from Inverta, Demandbase, Drift, PathFactory, and Sendoso to dive into the following topics:

- What is a Total Relevant Market, and why is it crucial for your success?
- Strategies and Data to inform and operationalize your TRM
- Integrating your TRM seamlessly into your Go-to-Market (GTM) strategy
- Refining your approach to defining and proving ROI of your technology and programs

Unlock the true potential of your market and set the course for a successful 2024! Join now  this transformative webinar.

![Lindsay Cordell](https://go.inverta.com/hs-fs/hubfs/MC%20Lindsay-01.png?width=170&height=170&name=MC%20Lindsay-01.png "Lindsay Cordell")

### Lindsay Cordell Partner, GTM Partners

![Jessica Fewless](https://go.inverta.com/hs-fs/hubfs/Jessica%20F.png?width=170&height=170&name=Jessica%20F.png "Jessica Fewless")

### Jessica Fewless Dir of Partnerships, Inverta

![Christina Polewarczyk](https://go.inverta.com/hs-fs/hubfs/MC_Christine-01.png?width=175&height=175&name=MC_Christine-01.png "Christina Polewarczyk")

### Christina polewarczyk SVP Product Marketing and Research, PathFactory

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### Tom Keefe Sr. Director of Marketing Operations, Demandbase

![Neil Shah](https://go.inverta.com/hs-fs/hubfs/MC_Neil-01.png?width=175&height=175&name=MC_Neil-01.png "Neil Shah")

### Neil Shah Head of Product Marketing, Sendoso

![Monique Lemieux](https://go.inverta.com/hs-fs/hubfs/MC_Monique.png?width=175&height=175&name=MC_Monique.png "Monique Lemieux")

### Monique Lemieux Head of Marketing Operations, Drift

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![Screen Shot 2023-04-02 at 8.29.39 AM](https://go.inverta.com/hs-fs/hubfs/Screen%20Shot%202023-04-02%20at%208.29.39%20AM.png?width=925&height=35&name=Screen%20Shot%202023-04-02%20at%208.29.39%20AM.png "Screen Shot 2023-04-02 at 8.29.39 AM")

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