![Screen Shot 2023-04-01 at 8.38.51 AM Screen Shot 2023-04-01 at 8.38.51 AM](https://go.inverta.com/hubfs/Screen%20Shot%202023-04-01%20at%208.38.51%20AM.png)
Webinar: Unlock Success in 2024 - Master the Art of the Total Relevant Market
Available on Demand
As you gear up for 2024 planning, setting the right foundations is key to achieving your revenue goals. One vital foundation is defining your Total RELEVANT Market. While we often talk about the Total ADDRESSABLE Market, it's essential to differentiate the prospects that align with your organization and drive sustainable growth from those that do not.
Defining and operationalizing your Total Relevant Market can transform your approach to revenue generation. But how do you identify it, and how do you put it into action?
Join us for an engaging webinar led by Lindsay Cordell, Partner at GTM Partners. We’ve gathered industry experts from Inverta, Demandbase, Drift, PathFactory, and Sendoso to dive into the following topics:
Defining and operationalizing your Total Relevant Market can transform your approach to revenue generation. But how do you identify it, and how do you put it into action?
Join us for an engaging webinar led by Lindsay Cordell, Partner at GTM Partners. We’ve gathered industry experts from Inverta, Demandbase, Drift, PathFactory, and Sendoso to dive into the following topics:
- What is a Total Relevant Market, and why is it crucial for your success?
- Strategies and Data to inform and operationalize your TRM
- Integrating your TRM seamlessly into your Go-to-Market (GTM) strategy
- Refining your approach to defining and proving ROI of your technology and programs
Unlock the true potential of your market and set the course for a successful 2024! Join now this transformative webinar.
![Lindsay Cordell Lindsay Cordell](https://go.inverta.com/hs-fs/hubfs/MC%20Lindsay-01.png?width=170&height=170&name=MC%20Lindsay-01.png)
Lindsay Cordell
Partner, GTM Partners
![Jessica Fewless Jessica Fewless](https://go.inverta.com/hs-fs/hubfs/Jessica%20F.png?width=170&height=170&name=Jessica%20F.png)
Jessica Fewless
Dir of Partnerships, Inverta
![Christina Polewarczyk Christina Polewarczyk](https://go.inverta.com/hs-fs/hubfs/MC_Christine-01.png?width=175&height=175&name=MC_Christine-01.png)
Christina polewarczyk
SVP Product Marketing and Research, PathFactory
![MC_Tom MC_Tom](https://go.inverta.com/hs-fs/hubfs/MC_Tom.png?width=175&height=175&name=MC_Tom.png)
Tom Keefe
Sr. Director of Marketing Operations, Demandbase
![Neil Shah Neil Shah](https://go.inverta.com/hs-fs/hubfs/MC_Neil-01.png?width=175&height=175&name=MC_Neil-01.png)
Neil Shah
Head of Product Marketing, Sendoso
![Monique Lemieux Monique Lemieux](https://go.inverta.com/hs-fs/hubfs/MC_Monique.png?width=175&height=175&name=MC_Monique.png)
Monique Lemieux
Head of Marketing Operations, Drift
![Screen Shot 2023-04-02 at 8.29.39 AM Screen Shot 2023-04-02 at 8.29.39 AM](https://go.inverta.com/hs-fs/hubfs/Screen%20Shot%202023-04-02%20at%208.29.39%20AM.png?width=925&height=35&name=Screen%20Shot%202023-04-02%20at%208.29.39%20AM.png)