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Webinar: Unlock Success in 2024 - Master the Art of the Total Relevant Market

Available on Demand

As you gear up for 2024 planning, setting the right foundations is key to achieving your revenue goals. One vital foundation is defining your Total RELEVANT Market. While we often talk about the Total ADDRESSABLE Market, it's essential to differentiate the prospects that align with your organization and drive sustainable growth from those that do not.

Defining and operationalizing your Total Relevant Market can transform your approach to revenue generation. But how do you identify it, and how do you put it into action?

Join us for an engaging webinar led by Lindsay Cordell, Partner at GTM Partners. We’ve gathered industry experts from Inverta, Demandbase, Drift, PathFactory, and Sendoso to dive into the following topics:
  • What is a Total Relevant Market, and why is it crucial for your success?
  • Strategies and Data to inform and operationalize your TRM
  • Integrating your TRM seamlessly into your Go-to-Market (GTM) strategy
  • Refining your approach to defining and proving ROI of your technology and programs
Unlock the true potential of your market and set the course for a successful 2024! Join now  this transformative webinar.
Lindsay Cordell

Lindsay Cordell
Partner, GTM Partners

Jessica Fewless

Jessica Fewless
Dir of Partnerships, Inverta

Christina Polewarczyk

Christina polewarczyk
SVP Product Marketing and Research, PathFactory


Tom Keefe
Sr. Director of Marketing Operations, Demandbase

Neil Shah

Neil Shah
Head of Product Marketing, Sendoso

Monique Lemieux

Monique Lemieux
Head of Marketing Operations, Drift

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