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Webinar: How Martech Helped Put the Customer at the Center of Anaplan's Marketing

Available on Demand

Thought leaders and experts suggest that prioritizing the customer is key, but it's not as simple as it sounds. In reality, it can be quite challenging to implement because of various factors such as conflicting objectives, the need for collaboration across teams, and the alignment of people, processes, and technology.

To help you navigate these complexities, watch our on-demand webinar, featuring Kerri Vogel, VP of Revenue, Jenifer Salzwedel, VP of Marketing Ops, and Sadie Beckius, VP of Sales Development. They'll be sharing Anaplan's own journey towards customer-centricity, including:  

  • Moving from disconnected marketing tactics to coordinated campaigns
  • Transitioning their tech stack from separate technologies to a unified ecosystem
  • Aligning around a system of record approach to segmentation and reporting

By registering, you'll gain valuable insights on best practices to follow and common pitfalls to avoid as you strive to prioritize your customers and build a marketing strategy centered around them.

Register now to get access to the recording.

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